The guest
What they expect, need and experience.
About TopsGyms
Built to advance more than the gym.
TopsGyms was created around a simple belief: a fitness space should contribute to more than the ability to work out.
It should strengthen the experience of the property, support its positioning and create value for the business around it.
Why TopsGyms
A gym can be more than a facility.
For many hotels and resorts, the fitness space is still treated as an additional room: equipment is placed inside, the door is opened and the gym is considered complete.
But guest expectations are changing.
Fitness, wellness and health are becoming increasingly relevant within the wider travel experience. Guests notice whether a gym feels considered, whether they can actually complete the workout they want and whether the quality of the facility matches the rest of the property.
That creates an opportunity to turn fitness from something a property simply has into something that actively contributes to the wider stay and business.
Guest experience
Positioning
Perceived quality
Differentiation
Business value
The gym should not feel like an extra room.
It should feel like part of the stay.
Our Vision
Stronger fitness spaces. Stronger businesses.
TopsGyms believes that the strongest fitness environments are created when training needs and business ambitions are considered together.
A beautiful gym that does not allow guests to train properly is not enough.
A functional gym that feels disconnected from a premium property is not enough either.
And new equipment without a clear reason behind the investment does not automatically create advancement.
The fitness space
What it enables and how it performs.
The property
What it represents and wants to become.
The business
Where stronger fitness can create meaningful value.
A better gym is the means.
A stronger experience and stronger business are the objective.
What We Stand For
The principles behind every advancement.
Progressive
Always looking at what could be better.
Fitness, hospitality and guest expectations continue to develop. TopsGyms looks forward, follows relevant developments and translates worthwhile opportunities into practical improvement.
Progress without chasing trends for the sake of it.
Trusted
Recommendations should have a reason.
TopsGyms aims to build trust through transparency, structured analysis and advice that starts with the needs of the property — not with something that needs to be sold.
Understand first. Recommend second.
Involved
Advice should not be where the relationship ends.
Where appropriate, TopsGyms remains involved from the first opportunity through advancement and beyond.
Because progress is easier when there is one partner you can return to.
Sofie Tops
Founder · TopsGyms
Meet the Founder
The perspective behind TopsGyms.
TopsGyms was founded by Sofie Tops from a strong connection with sport and a growing fascination with the relationship between fitness experience and business performance.
With a background in Sportkunde and practical experience within sport, training and fitness environments, Sofie developed an understanding of what happens where it matters most: on the training floor.
That perspective became the foundation for something broader.
Because improving a gym is not only about knowing how someone trains. It also requires understanding the property, its guests and what the fitness offering should contribute.
What guests expect
How spaces influence experience
Why equipment decisions matter
How fitness fits within the wider property
Where improvement can create greater value
“Trust matters to me. If I recommend something, it is because I genuinely believe it will make your gym stronger. I want clients to know that I will think with them, be honest with them and care about the result.”
Sofie Tops
Founder, TopsGyms
The Perspective
Understanding the floor. Thinking beyond it.
Many fitness decisions are approached primarily from one perspective.
Training
Can someone actually complete a full workout here?
Equipment
Is the equipment selection balanced and appropriate?
Layout
Does the space make sense from a training perspective?
Experience
Would a first-time guest understand how to use the facility?
Positioning
Does the fitness experience match the positioning of the property?
Business
Where could improvement create greater value?
Priority
Which investment deserves attention first?
Understand how the gym works.
Then understand what it could contribute.
Built for the Future
TopsGyms is being built to last.
TopsGyms is being developed as a long-term European fitness advancement brand — built around expertise, relationships and continual improvement.
The ambition is not to complete as many isolated projects as possible.
01
Equipment changes.
02
Guest expectations evolve.
03
New technologies emerge.
04
Properties develop.
05
New opportunities appear.
Discover
See where the opportunity is.
Advance
Make the right improvement happen.
Support
Stay involved as the fitness space evolves.
The project may finish.
The partnership does not have to.
Europe-First
International outlook. Relevant application.
TopsGyms is built for a European market in which fitness, hospitality and wellness continue to move closer together.
Our outlook is international.
We look at developments, ideas and best practices across markets — but the goal is never to copy something simply because it works elsewhere.
Every property has its own guests, positioning, market and ambitions.
Observe internationally
Understand what is changing across fitness, hospitality and wellness.
Evaluate critically
Determine what is genuinely valuable for the property.
Apply intelligently
Translate relevant ideas to the individual property.
International insight only matters when it creates local value.
The Relationship
A partner you can rely on.
TopsGyms is not being built around quick transactions.
We listen before we recommend.
The current reality matters.
We explain why.
A recommendation should never feel arbitrary.
We care about the outcome.
The work should create advancement, not simply another document.
We stay available.
Because new needs do not stop after implementation.
We believe strong partnerships are built by caring about the result beyond the minimum required.
Where We Are Going
Raising the standard of fitness experiences.
The long-term ambition behind TopsGyms is simple: help properties across Europe recognise the full potential of their fitness spaces.
Not every gym needs to become larger.
Not every gym needs the most expensive equipment.
Not every property needs the same concept.
But every fitness space should have a clear reason behind the choices that shape it.
The right equipment.
The right experience.
The right positioning.
The right priorities.
Better does not mean more.
Better means more appropriate.
Enough About Us
What could we discover about your gym?
Understanding TopsGyms is only the beginning. The more important question is where opportunity exists within your own fitness space.